A surprise arrived in the mail courtesy of a fellow Reno divorce history buff… an old metal ashtray from the Del Monte Dude and Guest Ranch in Reno. The “Del Monte” was active in the 1930s and ’40s when it catered to the Reno divorce trade. In 1947, Bill McGee stayed at the Del Monte for a week before landing the dude wrangler job on the Flying M E in Franktown. Later that same year, the Del Monte ranch house burned down, killing a divorcee who refused to evacuate naked. Today, driving through Reno on U.S. Highway 395, the Neil Road exit is the former Del Monte Lane. (Yellow Page ad circa 1947)

Del Monte Guest Ranch ashtrayDel Monte Guest Ranch - Yellow Pages 1947-1953

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Comments
  1. This is so cool. I love the advertisement.

    Like

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